According to Jack, we should. But meh… we had that hype 15 years ago. Too much hassle for a lot of people. They want to connect. They want a familiar place. Innovation and upgrades when they log in again. I know about the Indieweb. I’ve had my fair share of discussions on blogs vs social. But here’s the thing, times have changed. Mobile won. Facebook won. Instagram will win. For the coming decade. Something else comes along and that will win. Indie blogs will never win. And that’s a good thing.